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Wolfpack Gear is a manufacturer of fire line packs and accessories used in wildland firefighting. With new technology advances and improved design construction, Wolfpack Gear wanted to position itself as the high-end provider of wildland backpacks and hydration systems. Wolfpack Gear partnered with Dahlen Associates to develop a fresh company image. The end result was increased traffic to the company website and greater interest in Wolfpack Gear products through unified branding from its website to product catalog.