Case Studies
Reel Rides
Dahlen Associates developed the Reel Rides brand as a Direct-to-Retail program with Wal-Mart. Featuring the greatest cars in movie history, Reel Rides is a unique line for the diecast collector tapping into the property vaults of the top studios in Hollywood. Reel Rides is supported by its website, www.ReelRidesVIP.com. The cars were launched in March 2007 and will release multiple series each year. Dahlen Associates will continue to manage the brand development for Reel Rides ensuring the program remains focused on meeting the needs of the collector market.