Dahlen.

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The Mommy & Me brand began as the first and only national membership organization of playgroups and parents. Dahlen Associates partnered with DIC Entertainment, the brand owner, to create an innovative Mommy & Me branded product line for Wal-Mart. The line was designed to help parents become more efficient and more effective with the various “Together Times” they have with their children. Launching in Fall 2007 with Bath Time, Potty Time, Sleep Time, and Travel Time, the brand will expand to other key times with each new release. The Mommy & Me products are backed by a content-rich website and extensive online support, traditional marketing campaign, and strong public relations program. The program will result in increased revenue for all parties involved and a new Wal-Mart brand focused on new parents.