Consumer Products Program Development
Dahlen Associates provides expert consumer products program development and product management. Our consultants have substantial experience in the consumer products industry and provide assistance to companies developing new products, new brands, or new retail distribution. We specialize in developing comprehensive merchandise plans and executing them on behalf of our clients.
- Direct-to-Retail
- Market/Category Gap Assessment
- Supplier Evaluation and Training
- Product Concept
- Product Launch
- Program Management
- Brand Development
- Packaging Design
- Merchandising Displays and POP
- Product Training and Awareness
- Retailer Meeting Scheduling and Preparation